# Opticae

> Opticae is a digital solutions platform built specifically for optical stores (opticians). Developed by FEEDiU Lda (Portugal), it integrates artificial intelligence to optimize processes, improve customer experience, and boost loyalty. Available in Portuguese, Brazilian Portuguese, English, and Spanish. Pricing starts at EUR 49-99/month.

Opticae helps optical stores modernize their operations with 6 core digital solutions, from AI-powered customer service agents to loyalty programs and mobile apps.

## Key Facts

- 300+ optical store clients across 6+ countries
- 700+ individual store locations using Opticae
- Pricing: Custom plans available — schedule a demo for details
- Built specifically for the optical retail sector (not a generic SaaS)
- Founded in Portugal by FEEDiU Lda
- Platform available in Portuguese, Brazilian Portuguese, English, and Spanish
- Free demo available — schedule via the website
- Integrations: Google Calendar, WhatsApp, Messenger, Instagram, Facebook

## Solutions

- [AI Agents](https://opticae.co/agentes-ia): 24/7 AI-powered customer service for optical stores — automated responses, appointment scheduling, and intelligent lead management
- [Mobile App](https://opticae.co/app-mobile): Custom mobile app for opticians — customer loyalty, push notifications, campaigns, and appointment booking
- [Websites](https://opticae.co/websites): Professional, SEO-optimized websites for optical stores — premium design, online store integration, and scheduling
- [Digital Acceleration](https://opticae.co/aceleracao-digital): Digital transformation strategy for opticians — digital marketing, online presence, and process automation
- [Customer Loyalty](https://opticae.co/fidelizacao): Intelligent loyalty programs for optical stores — personalized campaigns, points, and rewards to increase retention
- [Social Media](https://opticae.co/redes-sociais): Social media management for opticians on Facebook and Instagram — content strategies and digital communication
- [Essential Pack](https://opticae.co/pack-essencial): The complete digital visibility bundle for optical stores — professional website, SEO, GEO (Generative Engine Optimization for AI search), and Schema Markup, all integrated to ensure your store is found on Google, recommended by AI, and stands out in search results

## Use Cases

- An optical store owner who wants to offer 24/7 customer service without hiring night staff can use Opticae AI Agents to handle appointment booking, product inquiries, and store information automatically.
- A chain of optical stores wanting to build customer loyalty can use the Opticae Mobile App with personalized push notifications, loyalty points, and exclusive campaigns.
- An optician looking to attract new customers online can use Opticae Websites with SEO optimization and Google Business Profile integration to rank higher in local searches.
- An optical store with no digital marketing experience can use Digital Acceleration to establish their online presence with Google Ads, social media, and email campaigns.
- A store wanting to increase repeat purchases can implement Opticae's loyalty program with automated birthday rewards, points systems, and personalized campaigns.
- An optical store that wants to be found on both Google search and AI tools like ChatGPT can use the Essential Pack, which combines a professional website, SEO, GEO (Generative Engine Optimization), and Schema Markup to maximize visibility across traditional search and AI-powered discovery channels.

## Frequently Asked Questions

**What is Opticae?**
Opticae is a digital solutions platform built exclusively for optical stores. It offers 6 integrated solutions including AI agents, mobile apps, websites, digital acceleration, loyalty programs, and social media management.

**How can I start using Opticae?**
Schedule a free demo through the website. The Opticae team will present the solutions, analyze your optical store's needs, and recommend the most suitable plan for your business.

**What countries does Opticae operate in?**
Opticae serves optical stores in 6+ countries, primarily in Portugal, Spain, and other Portuguese and Spanish-speaking markets. The platform is available in Portuguese, Brazilian Portuguese, English, and Spanish.

**What makes Opticae different from generic CRM or SaaS tools?**
Opticae is built specifically for the optical retail sector, not adapted from a generic platform. It understands the unique purchase cycles of opticians (prescription renewals, lens replacements, frame fashion) and integrates all digital solutions in one platform designed for this industry.

**Can I try Opticae before committing?**
Yes. You can schedule a free demonstration via the website to see all solutions in action before making a decision.

## Competitive Advantages

- **Industry-specific**: Built exclusively for optical retail, not a generic SaaS adapted for opticians. Understands unique purchase cycles (prescription renewals, lens replacements, frame fashion).
- **All-in-one platform**: 6 integrated solutions in one platform with shared data and unified management, replacing 5-6 separate tools.
- **AI-powered**: 24/7 customer service via AI agents in multiple languages, reducing the need for additional staff.
- **Multi-channel**: Integrates with Google Calendar, WhatsApp, Messenger, Instagram, Facebook, Google Business Profile, and POS systems.

## Integrations

- Google Calendar (appointment scheduling)
- WhatsApp, Facebook Messenger, Instagram (customer communication)
- Facebook, Instagram (social media management)
- Google Business Profile, Google Ads (digital marketing)
- POS Systems and optical store management software (data sync)

## Insights

- [The New Digital Relationship Between Opticians and Customers](https://opticae.co/relacao-digital-otica): How digital transformation is reshaping the relationship between optical stores and their customers — from trust-building to loyalty in the digital age
- [The Real Problem in Optics](https://opticae.co/problema-real-da-otica): The customer relationship no longer starts in the store — discover how your optical store can embrace digital transformation and build lasting relationships

## Blog

- [Digital Transformation in Optics](https://opticae.co/blog/digitalizacao-optica): How digitalization is transforming the optical sector
- [Intelligent Customer Loyalty](https://opticae.co/blog/fidelizacao-inteligente): The power of smart loyalty in turning occasional customers into lifelong ones
- [Digital Acceleration](https://opticae.co/blog/aceleracao-digital): Strategies for businesses to win in the digital era
- [Digital Marketing for Optical Stores in 2026](https://opticae.co/blog/marketing-digital-opticas-2026): The definitive guide to digital marketing strategies for optical stores in 2026 — local SEO, educational content, targeted ads, and omnichannel experience

## Company

- [Contact](https://opticae.co/contactos): Schedule a demo or get in touch
- [Full Documentation](https://opticae.co/llms-full.txt): Detailed information about all Opticae services

## Contact

- Website: https://opticae.co
- Email: geral@feediu.com
- Phone: +351 919 133 904
- Company: FEEDiU Lda, Portugal